Mobility, Simplified.
The Challenge:
Over-engineered cars
20 Miles
AVERAGE DAILY TRIP IN THE UK
97%
OF ITS LIFETIME, A CAR SITS PARKED
17.4 mph
AVERAGE SPEED ON URBAN CLASSIFIED LOCAL 'A' ROADS IN 2021
156 Hours
DRIVERS IN LONDON SPENT SITTING IN TRAFFIC IN 2022
The Full Story
In the last century, we've seen cars grow larger and larger, clogging up our streets and creating an urban jungle that's tough to navigate. Big-sized cars might command attention, but they also come with significant downsides.
As they traverse the city, these sizeable vehicles consume fuel at an alarming rate, hitting both the environment and your wallet hard. Ever noticed how the city's air carries the constant scent of fuel? That's the result of these big cars and their unquenchable thirst for gasoline, filling our skies with smog and greenhouse gases.
As the number of vehicles continues to rise, our streets are increasingly congested, leading to longer travel times, heightened stress, and a drop in productivity. Despite the considerable size of these vehicles, they usually transport just one passenger, resulting in wasteful use of space.
The city, once vibrant and full of energy, now finds itself gasping under the weight of its own growth. Traffic congestion has reached alarming levels, threatening to turn our city into a battleground for mobility. Don't you think it's time for a change?
How Much Car Do You Really Need?
As the city struggled under the weight of traffic congestion, parking shortages, and environmental concerns, a new player entered the scene: The ZERO. This compact, eco-friendly vehicle is designed to address many of the city's and its inhabitants' mobility challenges.
Modernizing
Urban
Mobility
Reduced traffic congestion
The Zero's small size allows it to easily navigate the city streets, occupying far less road space than its larger counterparts. As more people opt for these efficient vehicles, traffic will flow more smoothly, easing congestion and reducing travel times for everyone.
Easier parking
With its compact dimensions, The Zero could fit into tight parking spaces that were inaccessible to larger vehicles. This will simplify parking and make it more convenient for drivers, and will also free up space for other cars on the crowded streets.
Lower fuel consumption and emissions
The Zero is designed to be fuel-efficient, significantly reducing their impact on the environment and producing zero tailpipe emissions. As more people adopt these eco-friendly vehicles, the city's air quality will improve, and the once-smoggy skies will clear, revealing a brighter, healthier urban landscape.
Efficient use of space
The Zero, while small in size, could still comfortably transport passengers around the city. Through its efficient use of road and parking space, it will offer a more sustainable alternative to larger vehicles, helping to alleviate the issues of congestion and parking shortages.
